One of the things that really intrigued me about Peak Alarm when I first read their application for SDM Dealer of the Year was the sheer number of initiatives the company took on all at once — most of them in the middle of a pandemic. From becoming debt-free; to raising prices for customers; to giving employees a bigger raise two years in a row; to lowering attrition, Peak Alarm navigated what would seem to be opposing goals and made them all work simultaneously. Not only that, but they then used the surplus funds from the results of their efforts and outsourced two of their biggest headaches: cybersecurity and marketing.

I was very curious to learn how they did it. And the short answer is very methodically.