AlarMax appointed James Ure as vice president of sales and marketing. With rich expertise in product development, business strategy and customer engagement, along with a lifelong enthusiasm for AV technologies, AlarmAx said Ure will be an asset to the company as it continues to grow within the residential and pro AV categories.

Ure’s versatile AV career spans 35 years. Ure began his career in 1989 after training in recording engineering. His extensive background includes roles as a concert sound engineer at SoundWorks in Virginia, co-owner and recording engineer at Media Kitchen Studios in California, and house of worship sound systems designer with Point Source Audio. He has also significantly contributed to product development and market strategy for major brands like dbx Professional Audio and BSS at Harman.