At a recent industry event we heard a speaker explain how cold calling was a primary solution to gain new customers, and it baffled us. Those archaic tactics are still being used, even with so much technology, analytics and data — not to mention the fact that analytics and data can be measured and are affordable.
When it comes to marketing in 2018, the suggestions here are what we will strongly encourage our customers to focus on in order to maintain and improve their lead count each month.
We’re sure we don’t have to tell you about the many choices end users now have when considering protecting their homes. We’re still in the early stages of our research, but the data seems to be indicating that giving potential customers more choices than a security package and a two- to six-year contract will actually help with increased conversions.
We recently had a long discussion with one of our clients about new ways we could expand awareness of their brand, but more importantly how could we do it on a shoestring budget?
In past articles we mentioned the use of videos in your marketing efforts, but we’ve never written a complete article about it, so ta-da — here it is, a complete article on why, how and what to expect when you incorporate videos into your security’s marketing efforts.
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