Alex Chavez is co-founder of Security Dealer Marketing, a full-service marketing agency for the security industry, servicing dealers, integrators, manufacturers and other industry professionals. Visit Security Dealer Marketing at www.sdmktg.com.

Paul Cronin is a facilitator of excellence at CroninCorp and serves on the boards of several industry vendor and partner advisory councils. Paul’s consulting services help integrators accelerate growth and create a culture that embraces change. Connect with Paul on LinkedIn or contact him at Paul@cronincorp.com.

Maya Dollarhide is an SDM contributing writer. She holds a master’s degree from Columbia University’s Graduate School of Journalism and worked as a managing editor in BNP Media’s Custom Publishing Division and is a former SDM associate editor.

Dave Engebretson is the President of Slayton Solutions and has been connecting and occasionally frying pieces of alarm and video equipment since 1977. Visit his website www.slaytonsolutionsltd.com and check out his online and self-study training packages for fiber optics, IP networking, and proper connector installation and testing.

Lessing E. Gold of Mitchell, Silberberg & Knupp is counsel to the California Alarm Association and a contributing legal columnist. He can be reached at sdm@bnpmedia.com.

As the Editor-in-Chief of SDM, Karyn Hodgson is responsible for the overall editorial direction of the magazine, its supplements, e-newsletters and website. She works with the SDM editorial staff to develop content that helps security dealers and systems integrators operate successful businesses. Karyn represents SDM at trade shows and conferences, and directs exclusive research studies such as the SDM Industry Forecast. She also manages SDM’s Dealer of the Year and Systems Integrator of the Year Award programs. Karyn has an MSJ in Journalism (magazine publishing) degree from Northwestern University, and more than 25 years’ experience writing for and about the security industry. Contact Karyn with article ideas.

David Morgan is co-founder of Security Dealer Marketing, a full-service marketing agency for the security industry, servicing dealers, integrators, manufacturers and other industry professionals. Visit Security Dealer Marketing at https://sd.marketing/.

Ronnie Pennington is Director of Sales for the Americas at Altronix Corp., located in Brooklyn, N.Y.

Roy Pollack, CPP, SET, holds Level IV certification in the field of fire alarms from NICET is currently the director of Compliance for Devcon Security Services Corp., Hollywood, Fla., and may be reached at sdmtechtips@bnpmedia.com.